Facebook advertisers have tons of targeting options and campaigns to choose from. It’s no wonder businesses of all sizes use Facebook’s advertising platform from small mom-and-pop shops to Fortune 100 companies.
While having access to a massive variety of advertising options is a marketer’s dream come true, it can also make getting started a daunting task. If you’re feeling overwhelmed, check out the following six types of Facebook ads to see how you can apply them to your business and customer journey map.
Facebook is the most effective way to promote your business or brand. Using Facebook page you can take your business to the next level. Many marketers suggest that Facebook has become a platform where you have to pay to play that means it has become a paid platform for marketers.
The changes in facebook’s algorithm resulted in a significant drop in the Facebook page’s organic reach which is now around only 10%. These are the indications that to reach the maximum number of audiences you must invest your time and money on Facebook ads.
Different Types Of Facebook Ads and its Benefits
Facebook offers a variety of different types of advertising, each with its strengths and weaknesses, and there are currently five AD formats that you can choose from, They are,
1.Lead ads
2.Dynamic ads
3.Abandoned cart ads
4.Customer thank-you ads
5.Existing customer new product ads
6.New traffic generation ads
1.Lead ads
Lead ads allow you to seek out people that could also be curious about your products or services and collect information from them. Using a moment Form, you’ll collect contact information like name, email address, telephone number and more. you’ll use lead ads to spot potential customers for your business.
2.Dynamic ads
Dynamic ads also are referred to as dynamic creatives or dynamic banners which may automatically change so as to accommodate content and promotions specifically to every user, ensuring that every user is exposed to the foremost effective creative for him or her.
3.Abandoned cart ads
Abandoned cart ads are very useful for business. Every 10 people that add a product to their cart, nearly 7 of them will leave your store without making a sale . How does one get these shoppers back to your store in order that they will complete the purchase? With retargeting, you’ll run a highly personalized Facebook ad aimed toward these individuals. These ads typically offer an incentive, like free shipping or 10% off, if the person returns to finish their purchase.
4.Customer thank-you ads
Customer many thanks ads may be a thanks to turn a first-time customer into a repeat customer than it’s to show a chilly lead into a first-time customer. And it’s often significantly costlier to accumulate a replacement customer than it’s to retain a current one. This is often why I ran thank-you ads for my store. For 2 days post-purchase, new customers would see a billboard featuring a 30-second video of me personally thanking them for his or her business. These ads generated significantly more engagement and organic reach per impression than the other ad I had previously run.
5.Existing customer new product ads
Existing customer new product ads are like business owners often spend enough marketing resources on their existing customers. It’s amazing considering the probability of generating a purchase from a replacement customer is between 5–20% while the probability of creating a purchase from an existing customer is between 60–70%. The foremost amazing thing is repeat customers spend a mean of 33% quite new ones and 80% of your future profits will come from just 20% of your existing customers with the assistance of Existing customer new product ads.
6.New traffic generation ads
The traffic objective is meant to drive people to your website or app. With traffic as your objective, you’ll create ads that send people to a destination like an internet site , app or Messenger conversation increase the amount of individuals getting to your mobile or desktop app. New traffic generation ads are helpful to realize huge traffic generation on Facebook.
These are some Different Types Of Facebook Ads and its Benefits that I know, Hope you enjoyed the article. If you have more points to add please comment down.
