Fashion brands adopt virtual reality to stand out from the crowd
Deniz Ergürel
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This is a great roundup of fashion brands’ forays into VR. Here are a few more:
- Rebecca Minkoff made their Fall 2015 runway show viewable in 360 via branded Google Cardboards that they sold for $24: http://www.fastcompany.com/3050771/fast-feed/rebecca-minkoff-takes-fashion-tech-to-the-next-level-with-virtual-reality-headsets
- Coach streamed their Spring 2016 runway show in 360 on their app — it could be viewed with a Google Cardboard: http://mashable.com/2016/02/11/coach-livestream-fashion-week/#BfBkx_fXFiqE
- 7 for all Mankind made a cinematic 360 film with Jaunt and Elle called “Visions of California” that showed a narrative of the inspiration behind one of their collections: https://virtualrealityreporter.com/7-for-all-mankind-visions-of-california-app-with-jauntvr/