Holding a mobile device is like having the whole word in your hands — it is a hub that gives us access to everything we need. No longer is it just about sending a text or making a call, today even purchasing things via mobile is fast becoming the norm, and high-value luxury goods are no exception to the rule.
I worked as a mobile tester from 2012–2017. In that time mobile traffic and sales went from insignificant to most retailers’ single most important channel. …
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