Neil Botha
Neil Botha

Neil Botha

Founder and strategy and innovation partner at Q Division. Believe there’s a better way. Test subject for self-experimentation with behaviour change.

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Neil Botha
Apr 25, 2017 · 2 min read

Brand storytelling vs storydoing

The brand saying vs. brand doing debate, i.e. storytelling vs. storydoing is nothing new. The bright people at Harvard did a study back in 2013, measuring the performance of storytelling vs. storydoing brands: https://hbr.org/2013/07/good-companies-are-storyteller.

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