Neil James
Digital Strategy @SolveAgency
What’s Your Plan D?
Internal committees. Legal reviews. Procurement departments. Focus groups.
Organizations have no shortage of tools designed to minimize the risk of failure.
The problem with these tools is that while prudence is clearly important, the point of diminishing returns is reached relatively quickly, and the virtues of inaction become overstated.
A sounder strategy if you’re interested in change is to spend time minimizing the cost of failure.
If you’ve got Plan B, C and D buttoned up, the uncertainty of Plan A is easier to tolerate.
