The art of “Tweetstorming”

Spontaneous prose 2.0?


Tweetstorming is the act of sending a number of quick fire tweets expressing an opinion around a particular topic you are passionate about.

Tweetstorming became a “thing” around the end of 2013, but has been popularised in the tech world this year by Danielle Morrill Tweetstorming around various topics, most recently on retargeting and advertising.

https://twitter.com/DanielleMorrill/status/420782643278397440
https://twitter.com/DanielleMorrill/status/420782757422198784
https://twitter.com/DanielleMorrill/status/420783301826052097
https://twitter.com/DanielleMorrill/status/420783562980204544

As I read the stream of Danielle’s Morrills my mind can’t help being drawn to the style of my favourite writer, Jack Kerouac.

Kerouac referred to his writing as spontaneous prose, he wrote what came into his consciousness purportedly without edits, based on his own experiences, sound familiar?

Among the writings he set down specifically about his Spontaneous Prose method, the most concise is Belief and Technique for Modern Prose, a list of 30 “essentials”.

Reading these, there are a large number of “essentials” which could have in-fact been written about Tweetstorming.

8. Write what you want bottomless from bottom of the mind.
9. The unspeakable visions of the individual.
13. Remove literary, grammatical and syntactical inhibition.
15. Telling the true story of the world in interior monolog.
16. The jewel center of interest is the eye within the eye.
17. Write in recollection and amazement for yourself.
21. Struggle to sketch the flow that already exists intact in mind.
23. Keep track of every day the date emblazoned in yr morning.
24. No fear or shame in the dignity of yr experience, language & knowledge.
25. Write for the world to read and see yr exact pictures of it.
28. Composing wild, undisciplined, pure, coming in from under, crazier the better.
29. You’re a Genius all the time.


The reason why Kerouac is my favourite writer is by employing this style he allows his real thoughts to flow and it’s possible to get a real sense of who he is and what is important to him.

Twitter has become so popular as it allows you to get the real thoughts from people you are interested in hearing from and provides you with instant reactions and opinions, instead of careful manufactured responses which are both boring and fake.

Tweetstorming is a natural step in progressing this quality of Twitter even further, and I suspect by the end of 2014, there will be one hell of a storm brewing.