Nele DagefoerdeWhy optimizing campaigns for CPC in programmatic advertising puts you at riskIn Marketing it often comes down to judging your campaign performance by: how well did my campaign perform in terms of its CPC? Especially…Oct 9, 2019Oct 9, 2019
Nele DagefoerdeWe.Are.Adello — 6 months at Adello as a female, non-tech employee — No regrets?!About 6 months ago I joined a tech scale-up. With four kids in tow and no tech experience. Read, why this came out as a win-win situationJul 31, 2019Jul 31, 2019
Nele DagefoerdeAI in Digital Marketing — the bacon that just needs to be bought and eaten?Attending this week’s AI in Marketing conference in Zurich was not only inspiring for all the new things that are out there in Digital…Mar 29, 20191Mar 29, 20191