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Nels Jensen

Veteran editor with extensive experience in news, digital content, audience development, video programming and process innovation. nelsjensen.tumblr.com @NelsJ 

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    Out of sight, out of mind

    Forces have led many local reporters to believe hunkering down in the office is the best way to get their jobs done. They are out of touch on many levels. As newspaper newsrooms contracted and reporters took on larger geographies and more beats, many reporters have hunkered down in the office. The results? —Reporters relied on phone and email and conducted fewer face-to-face interviews. —They had fewer casual interactions with stakeholders and readers. —Story ideas did not flow as freely and were increasingly generated by government meeting agendas.
    Nels Jensen2 min read
    Latest

    The battle to measure attention 

    Local publishers will benefit from Upworthy’s quest to link revenue to engagement
    Nels Jensen2 min read

      Training must be a priority

      Local newsrooms evolve faster when they commit to developing their staff members 
      Nels Jensen3 min read

        The importance of drillable content

        Local media companies will have to thrive on both sides of the digital content divide
        Nels Jensen3 min read
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