Leading a remote team while the world is on fireEverything is up in the air, you don’t know what a reasonable KPI is anymore, and work/life balance has lost all meaning. What now?Oct 19, 2020Oct 19, 2020
Your organisational culture will influence your CRM. And your CRM your organisational culture.When I was tasked with redoing Makers’s CRM system, I thought the project was only about data analytics and marketing communications —…Nov 22, 2019Nov 22, 2019
Marketing planning framework template for SMEs: part 2In this post, I will review the rest of the framework I use for planning campaigns. It is a continuation of this post that you may or may…Aug 3, 2019Aug 3, 2019
Marketing planning framework template for SMEsWhen you are in an SME as a marketing manager, running marketing campaigns may be just the thing you do next to all the other things you…Jun 20, 2019Jun 20, 2019
How to move deals automatically in Hubspot?A lot of our processes and follow-ups depend on pipelines and deal stages in Hubspot — this is how our sales people know which contact is…May 1, 20192May 1, 20192
How I learned to stop worrying and learnt to automate emails: our CRM journeyI was hired to Makers as a digital marketer, and my first project was rebuilding our CRM system — we went from using Pipedrive and a bunch…Apr 24, 2019Apr 24, 2019
What questions to ask your team?Our team grew from 2 to 9 people in one year. This meant a number of challenges: how do we organise work so that everyone’s clear on their…Apr 12, 2019Apr 12, 2019
How to use Brexit as a guide about ending a reBrexit has a lot to teach us, but an unfairly overlooked part is following up rom an entirely non-scientific perspective how that…Dec 2, 2018Dec 2, 2018
Published inRetail news roundup2 December Retail News RoundupAn extremely high-street and fast-fashion focused one, at that.Dec 2, 2018Dec 2, 2018