Why Misunderstanding Startup Metrics Can Cost You Your Business
Mark Suster
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Useful post, not just for startups but enterprises as well.

“ In many senses the KPIs of a business should be driven by the finance / ops team more than the sales & marketing teams because the latter is wont to use the most liberal definitions of CAC to justify spend where the former has to make sure you don’t run out of cash. Of course it’s a collaborative effort — I’m just saying to involve bean counters in the discussion!”

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