Note: This is a memo we started writing months ago. It was meant to be a sort of elegy to the economic and cultural cycle in which we were living, which was clearly coming to an end — the experience economy in particular. However, that cycle made a rapid conclusion before we managed to hit publish. We’re publishing it now, knowing things are likely to get far worse in the coming days, making the reality during which it was conceived feel increasingly distant. Nonetheless, we hope it will be entertaining to you during quarantine.
Nemesis is an alternative design and strategy consultancy founded in 2017 by Emily Segal and Martti Kalliala, with nodes in Berlin, Los Angeles and Helsinki.