No, Bloomberg, the Olympics didn’t stumble because of Millennials. It stumbled because of NBC.
Brenton Henry
983116

Millennials probably figured out what you didn’t in five minutes and went straight to a P2P sports site to watch all the events from a non-NBC broadcaster. You are right no 20 something youth would have ever gone the lengths you did to get an NBC feed.

While not a millennial, I’m 43, I enjoyed the commercial free BBC sport specific web-casts throughout the Olympics. Since I’m not American and I feel no allegiance to NBC I made no effort to try and watch NBC while there was a far superior product from Europe.

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