Finding product-market fit can be a daunting and time-consuming task since you’re not only serving a user need, but also making sure it aligns with your business strategy. Around 30–49% of new product ideas fail (depending on industry), and a 2017 journal pointed to several reasons why, however the one…

“Users’ behaviours and opinions are but a minor consideration in the design process” — past self. The reality is, in most organizations, teams and individuals are likely already conducting all sorts of research. Business Intelligence, Performance marketing conducting A/B tests, UX researchers evaluating prototypes, Product managers are talking to users…

As a User Experience (UX) Researcher, I spend a good chunk of my time observing user behaviour, and whilst it may sound scientific, in some way or another we all go through this on a daily basis on some level or another. Whether its at a grocery store judging the…

Remote work is something that will inevitably become the norm with knowledge-workers in the digital era. In 2020, 33% of the workforce are exclusively remote, wether the workforce is entirely “virtual” or have designated days where employees meet up on-site, it is here to stay. Naturally, the whole pandemic has…

We live in an era where the average human being consumes around 100,000 words a day from different mediums. When conducting UX Research, raw data alone isn’t enough to convince our teams and stakeholders of what needs to be done. …

Building your product feature roadmap to align with the vision in a compelling way is challenging. But by grouping features together into themes, you can organize your roadmap in a way that better highlights for our stakeholders where the value to our end-users really is. …