Carl Borg BartoloHow to A/B Test — A Framework for Product TeamsAs much as A/B testing sounds like a purely statistical exercise, its success really hinges on your team’s intuition and creativity.Feb 14Feb 14
Carl Borg BartoloNavigating the main startup idea killersYou’ve spent months testing hypotheses aiming to fill a market gap or an unmet need, perhaps built a very cheap prototype to test your…Nov 29, 2021Nov 29, 2021
Carl Borg BartoloUsing Desirability studies to find a better product-market fitFinding product-market fit can be a daunting and time-consuming task since you’re not only serving a user need, but also making sure it…Aug 24, 2021Aug 24, 2021
Carl Borg BartoloOvercoming fragmented User Research Data in Organisations“Users’ behaviours and opinions are but a minor consideration in the design process” — past self.Oct 8, 2020Oct 8, 2020
Carl Borg BartoloinUX CollectiveAvoiding cognitive bias in UX ResearchAs a User Experience (UX) Researcher, I spend a good chunk of my time observing user behaviour, and whilst it may sound scientific, in…Jun 8, 2020Jun 8, 2020
Carl Borg BartoloWorking remotely — with children aroundRemote work is something that will inevitably become the norm with knowledge-workers in the digital era. In 2020, 33% of the workforce are…Mar 15, 2020Mar 15, 2020
Carl Borg BartoloStorytelling in UX ResearchWe live in an era where the average human being consumes around 100,000 words a day from different mediums. When conducting UX Research…Nov 25, 2019Nov 25, 2019
Carl Borg BartoloWhy themes are essential when building feature roadmapsBuilding your product feature roadmap to align with the vision in a compelling way is challenging. But by grouping features together into…Nov 14, 2019Nov 14, 2019
