How To Make Money On TikTok: The Passive Income Method

Scott Smith
4 min readDec 11, 2022

TikTok is a social media platform that has exploded in popularity in recent years, especially among younger generations. It’s a great way to connect with others and share your creativity, but did you know that you can also make money on TikTok? In this blog, we will explore the passive income method for making money on TikTok.

Before we dive into the details, let’s first define what passive income is. Passive income is any type of income that you earn without actively working for it. This means that once you set up a passive income stream, the money will continue to come in without you having to do much (if any) additional work. This is in contrast to active income, which is income that you earn by working for it, such as a salary from a job.

Now, onto the passive income method for making money on TikTok. One of the most common ways to generate passive income on TikTok is through sponsored content. This is when a brand or company pays you to create a TikTok that promotes their product or service. To get started with sponsored content, you’ll need to have a large and engaged TikTok following. The more followers you have, the more likely a brand will be interested in working with you.

Once you have a sizable following, you can start reaching out to brands and offering your services as a TikTok influencer. You can do this by sending them a direct message on TikTok, or by reaching out to them on social media or email. Be sure to include information about your TikTok account, such as your number of followers and the types of content you create. You can also include links to your past sponsored content (if you have any) to show the brands what you can do.

Once you start working with brands, you’ll want to create high-quality TikToks that promote their products or services in a natural and engaging way. This means incorporating the product or service into your usual content, rather than just making a blatant advertisement. For example, if you’re promoting a fitness brand, you could make a TikTok of you using their products while working out. Or, if you’re promoting a clothing brand, you could make a TikTok of you wearing their clothes and showing them off. The key is to make the sponsored content feel authentic and genuine, rather than just a paid advertisement.

When working with brands on sponsored content, it’s important to make sure that you disclose that the TikTok is sponsored. This is required by the Federal Trade Commission (FTC) in the United States, and failure to disclose sponsored content can result in penalties. To disclose sponsored content, you can simply add a hashtag, such as #ad or #sponsored, to your TikTok description. This lets your followers know that the content is sponsored and is not a regular, unpaid post.

Another way to make money on TikTok through the passive income method is by selling your own products or services. This can be anything from physical products, such as clothing or accessories, to digital products, such as ebooks or online courses. To sell your own products or services on TikTok, you’ll need to have a website or online store where people can purchase them. You can then promote your products or services on your TikTok account, using hashtags and links to drive traffic to your website.

To make this passive income method effective, you’ll need to have a large and engaged TikTok following. This will give you a built-in audience to promote your products or services to, and will make it more likely that people will purchase from you. You can also use TikTok’s Duet feature to create content with other popular TikTokers, which can help you reach a wider audience and increase sales.

In addition to selling your own products or services, you can also earn money on TikTok by becoming an affiliate marketer. Affiliate marketing is when you promote a product or service on your TikTok account and earn a commission for each sale that results from your promotion. To become an affiliate marketer, you’ll need to find a company that offers an affiliate program. This can be a company that sells products or services that are relevant to your TikTok content, such as a fitness brand or a clothing company.

Once you’ve found a company with an affiliate program, you can sign up to become an affiliate and start promoting their products or services on your TikTok account. When someone makes a purchase using your unique affiliate link, you’ll earn a commission on the sale. The amount of commission you earn will vary depending on the company and the product or service being sold.

One thing to keep in mind with affiliate marketing is that you’ll need to disclose that you’re an affiliate. This is also required by the FTC, and failure to disclose your affiliate status can result in penalties. To disclose your affiliate status, you can add a hashtag, such as #affiliate or #affiliatemarketing, to your TikTok description. This lets your followers know that you’re an affiliate and that you earn a commission on sales made through your affiliate link.

In summary, there are several ways to make money on TikTok through the passive income method. These include creating sponsored content, selling your own products or services, and becoming an affiliate marketer. To make these methods effective, you’ll need to have a large and engaged TikTok following. By using these methods, you can earn money on TikTok without having to do much (if any) additional work. Happy TikTok-ing!

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Scott Smith
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As a financial expert and journalist, I provide valuable insights on investing, saving, managing debt, and more. Not financial advice, just my own insights.