Similarly, when we talk about a young company, simply describing it as “a tech startup” is not a meaningful signifier. Every single new company in existence relies on technology, so we must be diligent in calling a mayo company a condiment provider, lest we allow it to end up with “tech industry”-style economics that drive it to absurdities like secret bulk purchasing of aioli.
There is no “technology industry”
Anil Dash
1.1K70

Hmm. Condiment provider, however, glosses over the fact that the company is a new (and by intent at least) high-growth venture.

It makes complete sense to still call them a startup. Perhaps a food startup, or a condiment startup, but a startup nonetheless.

AirBnB? Lodging startup. Uber and Lyft? Transportation startups. Netflix? No longer a startup, so a media company. etc.

That said, it is also obvious that even within 'food' a condiment company has very little in common with a company building hamburger-making robots, say.

So part of the problem may be that food, transportation, retail, media, and most of the other sectors (and the regulatory agencies overseeing them) are long overdue (a side effect of sprawling old-school conglomerate dominance) for refactoring into much more specific categories.