How to disrupt Australian digital marketing with Design Thinking

Hi enterprise marketer, nice to meet you! We’re Stackchat 👋
In a world where messaging apps have surpassed¹ social networks, you need to expand your brand’s digital presence to include conversational experiences. We know well over half² of smartphone users don’t install new apps, and most of them spend upwards of 80% of their phone time on their favourite three apps³.
“When we send out broadcast messages to our Kik chatters, usually with links to new videos, we see conversion rates as high as 10%.”
— Patrick Starzan, VP Funny or Die⁴
The channels you normally market on are on track to be swallowed by messaging apps. Messaging is expected to become more richly featured, with banking, shopping and socialising all baked in. Brands will be significantly advantaged by positioning themselves to deliver exceptional conversational experiences in these spaces that already account for over 4 billion customers.
Messaging apps have over 4 billion monthly active users worldwide

Stackchat is using the Design Thinking framework to explore digital marketing’s reach, acquisition and conversion challenges. Design Thinking is unique in that customers get to partake in the creation of the product being built. Join us on this journey, and help us ensure we create a conversational experience management platform that provides genuine value to you and your peers.
The Design Thinking framework and you
Stackchat is looking for strategically-minded, digitally-ambitious marketers to join us in our Design Thinking journey. You will have the opportunity to learn how to apply Design Thinking within your own team to uncover your customer’s needs and rapidly ideate and validate potential solutions. You will also have the thrilling opportunity to assert your influence on an enormously disruptive emerging technology: conversational interfaces.
IDEO’s Design Thinking framework

IDEO’s Design Thinking approach is known for successfully facilitating the development of innovative mindsets, capabilities, and ultimately, products. It helps companies create innovative solutions by identifying genuine customer pain points and is becoming increasingly popular in Australia.
“The first step toward a great answer is to reframe the question.”
— Tom Kelley, IDEO Partner⁵
Stackchat is diving into the ‘problem space diamond’ in order to explore how personalised, contextual, one-on-one conversations will significantly benefit enterprise marketers by providing you with campaign results and brand uplift that current mass-marketing tools aren’t delivering.
Help us validate we’re solving for a genuine enterprise-marketers’ need

Design Thinking participation as a step towards joining Stackchat’s Customer Advisory Board
Here at Stackchat, we’re hoping to seed our customer advisory board with enterprise marketers who want to join us on our Design Thinking journey. Our customer advisory board members will be keen to transition the initial research conversation into a longer-term relationship. You will recognise the mutual benefits of influencing product direction to solve your own problems while enabling Stackchat to draw on insightful feedback from an engaged market audience.
“You only do this if you’re passionate about solving unanswered questions, and the thrill of helping others.”
— Jeremiah Owyang, digital marketing industry analyst⁶
By making yourselves available for periodic product strategy and tactical feedback sessions, customer advisory board members can expect invites to productive (and fun!) dinners and chats over a glass of wine with fellow martech leaders. And of course, like other industry influencers, you can burnish your personal brand with an updated LinkedIn profile. Profiles that reference the person’s role on customer advisory boards, in addition to their traditional job title, are boosted via LinkedIn’s high-profile search agent.
Customer Advisory Board members’ profiles

