MaliniSurely a product that draws in over 10million users get's to say it has demonstrated product-market…Whether a product's value-proposition continues to be compelling, or whether it can fend off competitors, or other non-startup-y challenges…Nov 9, 2021Nov 9, 2021
MaliniFive years since you posted this piece, and I just stumbled on it!Back when I first heard about Spaceship (from a very compelling talk by a charismatic Paul Bennetts) I did a cursory scan of their super…Nov 9, 2021Nov 9, 2021
Malini3 things you should know about Open Banking in AustraliaOpen Banking legislation has set a target for Australian banks to provide us with greater access to our data, improving transparency…Nov 19, 2019Nov 19, 2019
MaliniinChatbots LifeYou need just three ingredients to create a chatbot. Do you know which one is most important?Automated conversations are powered by a surprisingly small set of components: connecting to messaging channels, understanding users, and…May 24, 2018May 24, 2018
MaliniinStackchatAdventures in recruiting engineers for a Sydney startupHiring the right people is both hard and important. Not only is the market tightly constrained — especially for Sydney tech companies, but…Oct 12, 2017Oct 12, 2017
MaliniinStackchatWhich channels should your brand’s chatbot support: Facebook Messenger, Whatsapp or WeChatMessaging use continues to grow, and we know that more people have been using the major messaging platforms than the big social media…Sep 17, 2017Sep 17, 2017
MaliniinStackchatDo chatbots really offer frictionless experiencesAs marketers focus on customer experience as a key differentiator for their brand, will chatbots’ promise of frictionless experiences helpSep 8, 2017Sep 8, 2017
MaliniinStackchatEstablishing conversational experience principles before beginning your chatbot projectThe strategy principles discussed here are particularly relevant for marketing leaders looking to harness the power of automated…Aug 24, 20171Aug 24, 20171
Malini5 reasons enterprise marketers need a conversational strategyWe’re reaching out to Australian enterprise marketing leaders in order to better learn how emerging technology can be best directed to…Jul 11, 2017Jul 11, 2017
MaliniHow to disrupt Australian digital marketing with Design ThinkingHere at Stackchat, we’re looking to learn from experienced, enterprise marketing leaders to join us on our Design Thinking journey.Jul 10, 2017Jul 10, 2017