A Conversation with UniPass: Your Free Web3 Account

  • In 2016 and 2017, with the rise of Ethereum, the blockchain sector shed the narrative of “finding the next Bitcoin,” and ICOs laid the foundation for the “crypto industry”.
  • In 2019 and 2020, DeFi Summer became a blockbuster hit. Blockchain technology broke through at the protocol level, such as DeFi, NFTs, Layer 1, Layer 2, etc., and found the “application scenario.” The concept of “Web3” began to gain traction.
  • In 2022, STEPN’s popularity has gone beyond the blockchain sector. Blockchain technology is advancing by leaps and bounds at the application level, similar to apps like Facebook and Uber during the Internet’s boom.

Introduction and Product Positioning

1. DID

2. Private Key Management

3. Account Recovery


Competitor Analysis

Business Model

  1. Fee Model (similar to MetaMask). When an application has a sufficient number of users, payments, and application scenarios, charging a tiny fee can generate a significant amount of revenue.
  2. Premium Service. When the number of users exceeds a particular threshold, there will be advanced user needs such as permission management, customized identities, etc. UniPass can charge users an annual fee for these advanced features.
  3. B2B model with XaaS. This is a customized service that might be found in different applications. UniPass not only serves individual users but also works in different application scenarios.



Bootstrapping Application Scenarios (Expected in Q2)

Optimize Product Structure (Expected in Q3)

Team and Financing



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store