Jeff Bezos Letter to Investors: Worth a Read

Amazon CEO, Jeff Bezos, is one of our pre-eminent thinkers, in addition to being the entrepreneur and builder of one of the greatest companies.

That makes his annual letter to investors must read. Highlights Include:

  1. Day 1 Thinking, Always
  2. True Customer Obsession as a ‘North Star.’
  3. Resist Proxies (such as Process over Outcomes)
  4. Embrace External Trends (e.g., Machine Learning and Artificial Intelligence)
  5. High Velocity Decision Making (Speed over Perfection) — also, See Type 1 vs. Type 2 Decisions

Taste, Chew and Enjoy.

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