A useful framework for evaluating digital product performance.

We often say that a great product is never truly done. There is always something to improve or change based on user needs and requests, research findings, usability, or industry standards. It’s not enough for a product to be live and good looking. Effective product owners care about performance and whether their product is actually contributing to the business goals. Given the agile nature in which most mature digital teams work, there is almost always a list of feature improvements, bugs, accessibility tickets, and user requests waiting in the wings to be written up, prioritized, assigned, and implemented.

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Once you have committed to making product improvements, it can be difficult to know what to prioritize or where to start without first looking at the data. One framework that we find especially useful is the heuristic review. …

Neuron breaks down the benefits of hiring an embedded UX design team and offers some questions to prepare your team for conversations with vendors.

When organizations hire us it is generally for one of two reasons. Either they do not have design capabilities in-house or their internal design team does not have the capacity to take on the full scope of work they want done. While the traditional agency model is to offer a fixed project-based statement of work, we are increasingly finding organizations opting to have our designers come on as full members of an embedded design team or as an agency of record.

In some cases, we are the lone design practitioners, collaborating with a team of developers, project managers, and product owners. More and more we find ourselves joining an existing design team to help increase output. While we do not necessarily sit in the same office, we work virtually as members of a team, convene at a regular interval, and share resources.

When internal resources are at capacity, hiring an embedded team is a cost-effective way for our clients to get access to the design resources their project requires, without having to deal with the overhead and onboarding of a full time hire. …

For the last two years we’ve been hosting a monthly Meetup series called Beer and UX to build a community of designers and design enthusiasts in the Bay Area. This group has since grown to include more than 1,300 UXers passionate about learning, debating, and challenging each other to use design as a tool that can create a better world.

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It would be an understatement to say that a lot has changed in recent months but, our mission for Beer and UX — maintaining connection and sharing knowledge — has remained the same. Maintaining connections feels more important now than ever. …



We specialize in creating digital products that are not only intuitive and engaging, but also deliver measurable results for your business. neuronux.com

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