Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. In this post, we will explore concepts from the consumer world, from fields like Gaming and Entertainment, and provide examples for applying these to SaaS products. Prefer videos? Check out the presentation with GrowthHacker’s Virtual Pass.

So now you know what gamification can do for you and some B2B examples, where should you start?

Understanding your user’s mindset is the key to applying the Gamification Product Framework. Perceiving your users’ needs and utilizing gamification allows them to achieve their goals in a delightful way while still driving your KPIs. There are 5 areas to consider when selecting a gamification tactic in order to maximize impact to your key metrics and design an amazing user experience:

Audience. Who are you trying to target? How do they make decisions?

Needs. What need are you filling? …


Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. In this post, we will explore concepts from the consumer world, from fields like Gaming and Entertainment, and provide examples for applying these to SaaS products. Prefer videos? Check out the presentation from Mobile Apps Unlocked 2018.

7 Ways to Apply Gamification to B2B

Now that we know what gamification is and what it can do for your metrics, let’s deep dive into how to apply these user psychology concepts in your SaaS products.


Enterprise growth is still a relatively nascent field where experiments are key to understanding user behavior and driving product usage. In this post, we will explore concepts from the consumer world, from fields like Gaming and Entertainment, and provide examples for applying these to SaaS products. Prefer videos? Check out the presentation from Mobile Apps Unlocked 2018.

How do we define Gamification?

At Box we define gamification as utilizing ideas from games and applying them to SaaS products to drive our key growth KPIs. Great game mechanics are seen in games like Clash of Clans, which at one point was making over $2M a day through effective retention and monetization strategies.

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Clash of Clans: We can see the use of clear leaderboards, a progress bar (tracking your achievements), your resources/credits on the right hand side, clear CTAs to engage with core gameplay (engagement) and in-app purchases (revenue). As for the onboarding experience, you learn by doing through building your homebase and battling.

What can Gamification do for me?

At Box we’ve been able to drive a significant increase in our core metrics through applying gamification across the customer lifecycle. Through these techniques we’ve been able to deliver an amazing user experience and also move the following metrics:

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Product Engagement +22%. Using these techniques will help you drive not only the number of users completing core actions but also the volume of actions completed. Your users will create sticky habits, which feeds into mid to long-term retention. …

About

Reyana Fayyaz

Group Product Manager, Head of Self Serve @ Box

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