nevo hadasHow to manage overconfident executive sponsors in design thinking processesInnovation and design thinking projects are often given to executives that have shown an ability to execute on new products and services…May 4, 2020May 4, 2020
nevo hadasThe bubble of good intentions — The Obesity Epidemic in the Low-Fat EraIn the 90’s the US government proclaimed that unsaturated fat, was what made people gain weight. The low-fat category, packed with…Apr 10, 2019Apr 10, 2019
nevo hadasHow segregation and standing ovations share similar mathematical properties that teach us about…I am not going to bore you with the maths, but it does make a great backdrop to the story.Oct 30, 2018Oct 30, 2018
nevo hadasPredictive PricingHow do you predict the price of a product that you have never sold before?Oct 25, 2018Oct 25, 2018
nevo hadasRethinking Loyalty & Rewards — egalitarianism vs elitism.Rewards are easy to promise but hard to deliver because of the emotional resonance of wanting to feel rewarded. While retailers see it as…Oct 24, 2018Oct 24, 2018
nevo hadasinDataDrivenInvestorDon’t out Price — Out Price ModelI’ll start at the end: In a world of competitive products and services, which are fighting directly or as substitutes to solve a customers…Oct 5, 2018Oct 5, 2018
nevo hadasPrice as Customer eXperience (CX)Price*, is the key part of a great experience and fundamental to Customer Experience (though hardly ever part of the design phase).Sep 18, 2018Sep 18, 2018
nevo hadasWhy economic pricing theory is no longer relevantRenowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the…Sep 18, 2018Sep 18, 2018
nevo hadasHow do you keep top talent if your company doesn't want to “change the world”?There are thousands of articles about how you attract the best people by having a company mission that will change the world, which…Sep 11, 2018Sep 11, 2018
