The iOS 11 has opened gates to new opportunities. But like every other opportunity, the benefit goes to those who are actually aware of it, at the right time. Whether you want to develop a new app or want to work on your existing applications, you need to optimize it for discovery. Without discovery, you won’t reach anywhere with your app. But to optimize for discovery you need to know where to optimize. Thankfully we have got that covered. In this article, you will know what are the major changes in the new iOS 11 App Store and where to optimize for better app discovery.