Why Snapchat is winning.

Context

Over the Christmas holiday I read multiple reports of Snapchat’s recent financing and when I headed on over to a my usual internet watering holes to learn what everyone thought I was tickled to read a many comments to the tune of:

Good on them, but I still don’t get Snapchat

As someone who [thinks he] gets Snapchat, I though it would be an opportune time to write down my personal thoughts on the subject and what makes social products successful in general. All opinions — and theories—are my own.

What is “social”?

Let’s lay some groundwork so we’re all talking about the same…

About

Ben Newhouse

code + design, entrepreneur in hiding. cofounded bubbli (acquired by Dropbox). previously made yelp monocle (for iPhone and Android). stanford alu

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