It’s a matter of Journey vs. Destination In my experience, UX and UI often get confused as the same thing for most people but this isn’t the case. User Experience Design (UX) refers to the overall impression left on a customer after using any part of your product or website…

Personas make it far easier to craft a flexible front-end design and pattern your site to be future-proof Archetypes that describe the goals and behavior patterns observed among users are known as Personas. These capture crucial behavioral data and display it in a way that both designers and stakeholders can…

At NEWMEDIA we are thrilled when clients seek us out to create beautifully designed and highly functional websites. However, we often find ourselves spending a lot of time to convince clients that creating compelling content is a critical component of finding and growing a highly engaged audience. …

Content is the foundation of an effective website in that it sets the tone in all areas of your online presence. The website is simply a platform. Content is your message that not only connects with your audience but also communicates with Google. This isn’t news but is an often…

We all know that content can either make or break the success of your website. Yet content is often given a second-citizen role in the web development process, and commonly ends up being the single biggest factor that delays a new website. It’s a difficult problem to solve because the…

A quick overview of things to consider before you start “Website redesign” Two little words that can bring utter fear to the hearts of any business owner or marketing professional. The amount of work needed to create a successful redesign can be huge. …

You’ve invested heavily in a Drupal website. But are you losing money every day through missed opportunities and increased costs? Here’s how we’ve helped clients — from start-ups to nonprofits to big brand names — increase their website ROI 513% starting with an inexpensive but in-depth Drupal audit. You researched…

It’s not always as obvious as you might think So, you’re looking to create or revamp your website. You have a lot of options and are not sure whether you need a website designer or website developer, or both! There is a guy on Craigslist in Narnia who develops websites at a moderate cost. There is a full service…

Similar to routine oil changes and other maintenance services for your car, ongoing security patches and software updates are necessary to ensure your website stays protected and performant. …