The Goods / July 12, 2017

Happy birthday

To a very special young lady…

Hey hey!

As usual, we’re here to make you smile and get you in a good mood :)

Let’s get to it, shall we?

This week, we’re stamping meaning onto keys, making the paper of the future, and celebrating someone’s 20th bday.

Three… two…one…read!

It most definitely is

And it’s fueling these two young ladies to run a business with a dual purpose: pay some feels forward and end homelessness in Los Angeles (U.S.)

Their amazing social enterprise is called The Giving Keys, and the concept is fantastico:

  • Get an engraved key on a necklace with a word like BRAVE, STRENGTH, or LET GO
  • Embrace that word, then, when you feel you’ve lived up to it…
  • Pay it forward by giving it to someone else you believe it would inspire.

How do you find that person?

You’ll just know. It’ll feel right in your gut and your heart 😻

Take a walk

The idea came to Caitlin Crosby (on the right) in 2010 one day as she ran into a homeless couple on the street who made necklaces.

The next day she bought engraving equipment and encouraged them to make jewelry.

A few years later, Brit Gilmoure (on the left) joined the team and since then, The Giving Keys has sold over 500,000 keys and has empowered over 70 people to transition out of homelessness.

Dream a little dream

Because everyone deserves a second chance, The Giving Keys hires people who are going through some of life’s toughest obstacles.

In fact, it’s one of their lovely core values: Dream — “dream because who we’ll be tomorrow is not defined by who we were yesterday.” Ah, sooooo good.

With each job, the staff are offered various benefits, paid time-off for important stuff like education, housing and case work appointments — not to mention a supportive and positive work environment.

Here’s to never judging anyone for their past. Ever.

P.S. — We wonder who Ryan Gosling gave his key to?

Rock 👊, paper 👊, business?

This is Nobuyoshi Yamasaki, and he used to sell cars. Now, he’s selling the future.

He always wanted to be a part of something that will last hundreds of years. The answer to his dreams is a rock that is found in abundance everywhere on Earth.

Limestone for the win

Nobuyoshi’s company, TBM, uses limestone rock to produce paper and plastic. It’s a revolutionary technology called LIMEX, and it will probably save the world’s trees and help cut our dependency on oil.

The process in making limestone paper does not use water, nor pulp from trees. And the science behind limestone plastic allows for a waaaay cheaper alternative to petroleum-based plastic.

Phew, because we’re gonna run out of oil in a few decades anyways.

Plus, who wouldn’t want waterproof paper?

Future-proof biz

Estimates are, that by 2050, 40% of the world’s population is expected to face water shortage — that’s nearly 4 billion people 😯

Add to this, the fact that if we don’t change our ways of doing business and saving our trees, there might not be any more trees for industry to harvest in 100 years.

We might not have a Magic 8-ball, but we’ll put our Bitcoin (if we had any) on the fact that Nobuyoshi-san is most definitely on the right track to selling his products to our great-great-grandkiddies.

Only question left is, do scissors beat limestone paper?


Want sound advice?

“Invest in books, not bullets.”

That’s exactly what Malala Yousafzai told world leaders a few years ago.

Not sure who Malala is? She was the girl shot by the Taliban.

She is also the girl who received a Nobel Peace Prize at the age of 17. (Not sure about you, but at that age, we were trying to finish Rainbow Road on Mario Kart 64.)

Fight for your right

Much like her BFF, Muzoon (see last week), Malala is a young woman who has dedicated her life to fighting for every child’s right to education.

And she’s been doing it for a while.

As an incredibly studious student, Malala was all about the books and learning everything possible. With her friends, they’d henna up their arms with math equations and formulas, #classy #geekchic.

At only 10 years old, under a pseudonym, Malala started blogging for the BBC about her life under Taliban occupation. For the next two years, she actively engaged with the foreign press about education rights and spoke up against the oppressive regime that ruled her life.

This was a risky thing to do because under Taliban rule, girls were banned from going to school and it was a “crime” for them to learn.

Can’t stop, won’t stop

Put this in the context of Malala’s father owning a school and letting girls study, and well, you’ve got a perfect storm in the making.

In her Nobel acceptance speech Malala said, “I had two options. One was to remain silent and wait to be killed. And the second was to speak up and then be killed. I chose the second one. I decided to speak up.”


Needless to say, the Taliban did not like what Malala represented, so they tried to stop her.

As fate would have it, the attempt to take her life missed by a few inches.

And while the world mourned the sadness of the attack on her life, Malala has just kept on truckin’.

On her sweet sixteen, she spoke before the UN and wrote her autobiography (very informative fyi), she opened a school for refugees at age eighteen, and has received 47 awards and honours (according to our buddy Wikipedia) over the six years.

Take a moment today to join us in wishing her a happy 20th birthday!

Who knows how much more good she’s got in her?

Happy Wednesday everybody!

Keep that feedback coming our way and we’ll keep bringing you the good things in life.

Until next week, party on.

Much love. All the love ❤️️️

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