Social media has become an essential everyday tool in informing and connecting citizens, so the COVID-19 crisis gives it a critical mission within our societies.

I have identified three key roles for social media and broadcasters during this emergency, with examples.


Argueably social media producers’ most important job, to produce life saving information in a form that users will engage with, understand and then share with friends.

In order to slow the spread of the corona virus, everyone should reduce personal contacts and keep their distance. But what does it exactly mean?

In a recent online session for…

Justin Kings

Social media advisor & trainer. I support public media in Europe as a Faculty Member of EBU Academy. I am also an Adjunct Lecturer at University of Florida.

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