Newsletter WizardsinThe Newsletter Wizards ProjectOur top seven reasons why newsletters are important for publishersBoth for news outlets and independent writersFeb 10, 2021Feb 10, 2021
Newsletter WizardsinThe Newsletter Wizards ProjectMaking audience research quick and scrappyLast week, the Newsletter Wizards joined forces with Faye Teng at the Lenfest Local Lab to talk about the power of newsletters at ONA20.Oct 12, 2020Oct 12, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectWhy are newsletters seeing a boom while web traffic falls?And some of our other questions.May 25, 2020May 25, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectYou Are Not Alone, Sarah Ebner’s Newsletter tells Telegraph readersThe Telegraph’s Head of Editorial Newsletters talks to us about strategy — from her own newsletter pop-up, to the 50+ newsletters she…May 14, 2020May 14, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectThe Personal is Professional: How Delia Cai Adapted Deez Links to Serve Her Audience in a PandemicDelia Cai shares why and how she changed her newsletter tone and added in a new “Signal Boost” section for journalists looking for work.May 6, 2020May 6, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectHow to Cover Education News In a Pandemic: Lessons from EducationNCWe interviewed Nation Hahn and Mary Wilson to learn how these newsletter-makers adapted education products to meet their audiences’ new…Apr 28, 2020Apr 28, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectHow Poynter’s Al Tompkins thinks about his COVID-19 newsletterLearn how this newsletter-maker decides what’s newsworthy, from stimulus money to bidets.Apr 23, 2020Apr 23, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectMontana Free Press experiments with newsletters for local COVID-19 coverageLearn how a local news outlet reimagines its newsletter products and workflow — and grows its audience in the processApr 21, 2020Apr 21, 2020
Newsletter WizardsinThe Newsletter Wizards ProjectNewsletters in the Time of COVID-19We’ve been reading 10+ of the pop-up, coronavirus newsletters. Here are our favorite parts.Mar 23, 2020Mar 23, 2020