Image for post
Image for post
photo credits: pixabay.com

Do you offer great teenage clothes? Or do you have a sunglasses store? Or maybe you offer phones, computers, or tablets… And you’re wondering where to advertise them? Maybe TV commercials in between the soap operas every evening at 8 pm is not the right option for you… We understand.

It’s time to turn the wheel and go back to being 18 again.

The new social platform TikTok is among the fastest growing online channels in the last two years. Its audience is getting bigger, and its popularity is growing with each passing day. Maybe this is the right place…


Image for post
Image for post

Every business, whether small or large, has experienced a brand reputation crisis caused by a competitor, by a dissatisfied customer, by unforeseen circumstances. It’s like a war and when starting your company you should be aware that sooner or later you will also experience it in one way or another. In such moments, however, it is important not to lose your self-control and take the right steps to deal with the situation.

Analysis and evaluation

The first and perhaps one of the most important steps is to analyze the situation. Where is the attack coming from? A competitor? A customer…


Image for post
Image for post
source: Unsplash.com

Facebook, Instagram, and Youtube are the most frequently used social networks in Bulgaria. Twitter, unfortunately, is lagging behind, but in no way should it be underestimated by businesses.

According to the Global State of Digital report in 2020, reflecting the mood in the digital world for the previous year, more than 320 million people worldwide use Twitter. Politicians, athletes, actors, celebrities use the platform to communicate with the outside world.

The data of a survey conducted in 2019 in Bulgaria shows that the users of the social network are mostly men (65.1%). The average age is 31–45 years, with the…


Image for post
Image for post

Can you imagine waking up at 5 am to post something on Instagram? Sounds ridiculous, right? Well, research shows that early mornings are the best for posting on Instagram.

Instagram is the third most preferred social media platform in Bulgaria after Facebook & YouTube. More and more celebrities and businesses create their official Instagram pages. To be part of the Instagram community is now considered a necessity. Posts and stories build your brand image, attract followers, and of course, they sell. …


Image for post
Image for post

A spaceship is launched in space on a historical mission. An incredibly important moment for astronauts, their teams… and for more than 3 million viewers who are watching it live through Facebook. The live stream was 24 hours long and the number of viewers was constantly growing. The event was streaming live on YouTube as well and analysis shows that the company that funded everything received millions of dollars just from ads.

Have you ever accidentally clicked on somebody’s live stream? …


Image for post
Image for post

In a world where we live through our phones and the products we are being offered are countless, it is getting more difficult for the marketing and advertising agencies to pitch their ideas and defeat the competition. Day after day digital ads are getting more and more expensive and companies are not keen on spending excessive funds on that if the message is not targeting their potential customers.

Marketing automation is a service that is still not popular enough in Bulgaria but it is growing rapidly in the digital world and soon it will become an absolute necessity. Most owners…


Image for post
Image for post

‘’Change has never been so fast before and it is not going to slow down ever again.’’

-Graham Wood, journalist

Can you imagine what the future is going to be like in 20, 50, or even 100 years? Do you believe everything will be digitalized, automated, and performed by robots or there will still be grannies in villages who are going to plant, harvest, and sell delicious tomatoes?

In 2018, Wired magazine made a prognosis on how technologies will develop in the near future. The magazine also made a few predictions in the field of medicine, trade, internet, and robot…


Image for post
Image for post

Have you heard about the digital IQ? It is the little spoon that measures the quality of the content on a web page of a given company. It measures the quality of digital marketing and social media presence. In other words — it measures what’s your overall footprint online.

In the age of digitalization, more and more marketing specialists measure the digital IQ of their clients so they can offer them the best possible strategy to increase sales and of course, revenue. By determining the IQ level, experts can also detect weaknesses — maybe your website is not optimized enough…


Image for post
Image for post

Recently, Facebook introduced the feature of adding emojis to every public status. You have probably noticed the publications full of smiley faces, green exclamation marks, red question marks and etc. Slowly but surely they have become a trend and can be seen on the Facebook posts of official pages or celebrities.

Emojis and algorithms

Soon after the start of the emoji craze, the digital agency Agorapulse conducted research about the relation between the smiley faces and Facebook’s algorithms that determine how interesting your page will be to your audience. Turns out that posts, comments, and photos in which emojis have been used received…


Image for post
Image for post

The digital transformation of business has undoubtedly been one of the most important things in recent years, especially since COVID-19 took a permanent place in our life.

Going digital is the focus of societies, governments, educational systems. We associate it with remote work, streaming of cultural events, video calls and meetings, fintech, fears and more. The answers to the question “How to make a business digital?” have maybe earned billions to various consultants worldwide. Yet, digital has different meanings.

However, should you dislike your business being lost in digital transformation, you would better follow several basic steps.

Of course, every…

Newtrend Agency

Strategic Marketing & Digital Transformation. We build emotional relationship between brands and their customers. Get in touch at london@newtrend.agency🔺

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store