Why Backlinks are Still Important in 2019?
Backlinks add to the credibility of a website. The more quality links you get, the more trust your audience will have on you.
Significance of Backlinks
In off-page SEO, backlinks are very important. The technique involved in getting backlinks is called link building. Regardless of your audience is clicking on the link or not, the backlink has to be relevant with the topic. When you get links from authorized websites, your online visibility increases quickly.
Reasons to Build Backlinks in 2019
White Hat Strategy: Google considers quality links while ranking a website. Thus, link building is an important part of white hat SEO.
Google Penguin Altered Link Usage: Earlier, you can improve your website’s ranking by getting links from almost any website. But now, Google checks the source page to decide your rank in SERPs. It’s because low-quality links bring with it many risks.
Used to Redirect Your Audience: SEO experts consider hyperlinks to be the way to redirect your audience from the landing page to the targeted page. Page rank and other such factors are taken into account while building links. LRT, an SEO toolbar assess the risks associated with links when it analyzes the target and the link source page.
Art to Develop Links: Your use of resources in the link will decide how it is going to add to the website’s credibility in future. Therefore, find out the risks and eliminate those links that can hurt your future progress. Take enough time to look into the page rank and domain authority of the resource from where you’re going to take the backlink.
Factors to Consider while Building Backlinks
You should build links for your prospective customers. Include links only in those content that are relevant to the searches of your audience. If Google finds that you’ve satisfied your users, it will obviously take your website to the top. Make certain that the links looks natural. Otherwise, Google will think that you’ve tried to manipulate its algorithm.
Facts to Know About Good Links and Bad Links
Guest Posting: Over-optimized anchor texts are considered as bad links. According to SEO experts, a link is considered to be a good one if it encourages people to write about your company and make the link appear natural. It gives you more positive results if you include brand keywords and navigational phrases.
Commenting: Blog commenting and forum commenting shouldn’t include much commercial keywords. It should look natural. Actively participate in those commenting can add value to your business.
Reciprocal Linking: Link exchange can affect your website’s rank badly in case of bad links. On the contrary, it can be beneficial for your business if you’re exchanging good links.
Link Buying: Google penalizes those sites that buy quality links from others. It is an unethical part of SEO.
If you need any help regarding backlink, or want to know more about it, contact SEO professionals, they can help you the best.
