How are you watching the Masters?
I wrote an article yesterday talking about how much people look forward to the Masters, more so than any other sporting event in other sports. We saw this in full effect yesterday as Facebook had a prompt at the top of their homepage yesterday regarding the event, Twitter was crushed with trending topics, and all the major sports news sites had stories and coverage. Nextgengolf even had a couple watch parties set-up yesterday (and this weekend) for golfers in major cities to hangout and watch the coverage after work.
One oddity though is how much of the Masters is actually broadcast on television. 2016 represents the highest number of hours the Masters will be broadcast live on TV: 18 hours. That’s an average of 4.5 hours per day.
What’s odd about this is that the actual event starts at 8:20 am with the first tee time, and ends at 7 pm at the earliest (accounting for a 5 hour pace). This means there is actually 11+ hours of golf each day, and only 41% of it is broadcast live on television.
It used to be less than 18 hours of coverage. This 2013 graphic from Classic TV Sports illustrates the amount of coverage through the years.
Why isn’t all of the tournament televised? Part of it is just limiting the exposure. If you know it’s only gonna be on TV for 4.5 hours each day, it becomes more appointment television. People wait all morning and afternoon to watch it. It contributes to the allure of Augusta National and the Masters. Less is more.
One of the biggest things I have enjoyed about the Masters is the online coverage. The Masters app is fantastic, and provides coverage all day of featured groups, Amen Corner, and the driving range. The interface is super simple, and within 1 minute of downloading the app I was watching Jordan Spieth get off to another fast start.
The same coverage is also available on CBSSports.com and Masters.com, popular options in the office and on the laptops of students across the country (not during class of course). ESPN also simulcasts the coverage on WatchESPN once regular live coverage shifts on.
That’s not to mention following along on Twitter, since almost everyone is talking about the tournament, tweeting their reactions, and videos of notable moments (such as Ernie Els’ 9 on Hole #1).
We want to know, how do you watch the Masters?