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Growing a business today is a lot different than it was 10 years ago. It’s even different than those that started 5 years ago. More than ever before small business owners have to adapt to the playing field that they are in. No matter what niche you’re set up in, you’re going to need to pursue digital marketing strategies that are effective. Without them, expect to see diminished results in terms of your sales, traffic, and much more. If you’re not sure where to start, or perhaps are newly setting up a company, consider the following simple steps for getting results in today’s frenetic digital medium.
Consider Your Goals
 What are your goals for marketing? If you answer the most traffic, you’re missing the point. You need to focus on whether you want targeted traffic, newsletter subscribers, sales or any number of different ends. If you know what your goals are, setting up digital platform marketing can be made easier. However, if you’re not sure what you want or where you’re going, you’ll find that your momentum will never shift. Set clear, simple goals. For instance, set a sales goal of X products per day sales target. Choose a target that is achievable with a slight stretch. That’s a simple option and that can be improved upon at each milestone. That forms part of our small business marketing strategy.

Establish a Marketing Funnel
 This is a difficult thing to comprehend for beginners, but it’s simply multiple marketing channels that drive the point home for what you want. For instance, you’ll want to have several different magnetic lead elements. From calls to action, landing pages, newsletter sign up pages, to social media profiles and PPC advertising, you want to have several things under the umbrella of marketing. Without this, you’ll have a “one” sided advertising push that will not pay off. Look at this more like a tree, with many branches.

Work With PPC Advertising
 Going straight to the point? Test out PPC advertising through Google AdWords, Facebook Advertising, Bing Ads, and more. Take advantage of their introductory offers that give you $100 or more in free advertising for testing them out. Work through their tutorials, and in the case of AdWords, contact them directly. You’ll be surprised how much they will help you set up campaigns that are effective and that won’t break the bank. PPC stands for pay per click, and you don’t pay anything unless someone clicks your ads.

Test Different Ideas
 Lastly, the best thing that you can do to start working with digital marketing strategies is to test different ideas. If you don’t like how one is working, then test another. There’s a lot of options that abound today, as digital elements are the driving force of small business, both storefronts and ecommerce solutions.