Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month
Herbert Lui
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I absolutely loved this article. Both because it’s very timely for myself writing copy at a new company, but also because it’s an incredibly well-written break down of Slack’s communication strategy over the years.

Thanks Herbert for this. Thinking of people like Susan Su who write to people like me that might find this article interesting and worth a share. :)