With global markets plummeting, NFT trading volumes and crypto wallet activity are down across the board. Despite this, Reddit just onboarded more people into web3 over the past 3 months than OpenSea has in the past five years. They subtly handed their users custodial wallets and airdropped them free NFTs…

Before the NFT Summer of 2021 — a time where the global market for NFTs ballooned to over USD$2.5B — the cryptosphere bore witness to a similarly exuberant period, which has since come to be known as the DeFi Summer of 2020. In large part fueled by the phenomenon of…

We monitor recognizable brands as they move into web3 — 👟 NIKE’s .SWOOSH NFT sneaker sale exceeds $1M despite delays Nike’s .SWOOSH NFT sneaker sale faces delays but surpasses $1M in sales! Despite technical issues, over 66,000 NFTs sold at $19.82 each, generating $1.3M. Sales ongoing till June 1. Read Article 🏎️ Mattel unveils “Fast & Furious Garage” NFTs Mattel…

We monitor recognizable brands as they move into web3 — 🎥 The Wolf of Wall Street partners with LALA to enable fans to share media revenue LALA’s NFTs allow fans to earn revenue from their favorite movies and shows by owning a piece of the revenue streams. NFT holders also receive additional exclusive benefits depending on the tier of their…

We monitor recognizable brands as they move into web3 — 🌟Starburst opens Juicyverse in metaverse mall Fans can enter TheMall and virtually interact with the brand to receive NFTs which can be downloaded to their Apple or Google Wallet and used to provide discounts in various stores including Walmart. More. 💄Barbie to release NFT collection with Boss Beauties The $25…

We monitor recognizable brands as they move into web3 — 🏀 Dapper Labs launches NBA Top Shot app Blockchain firm Dapper Labs has released its NBA Top Shot mobile app, offering early access during the NBA Playoffs. The move comes after Dapper Labs experienced challenges with its NBA Top Shot platform, leading to a drop in market value. More. 👟…

We monitor recognizable brands as they move into web3 — 🌟 Mastercard releases crypto credential service for cross-border transfers The service is designed to ensure transactions between users’ wallets are verifiable and compliant. More. 💇‍♀️ L’Oréal Professionnel has released new cross-metaverse hairstyles The hairstyles are part of the brand’s new ‘Gravitas’ campaign and are being deployed across Ready Player Me…

We monitor recognizable brands as they move into web3 — Hello and welcome to a very special edition of the Weekly Web3 Brand Tracker. This week, NFT Tech is presenting its inaugural report: “Brands in Web3, Q3 2022” In this report, we evaluate some of the world’s best-known brands’ web3 performances and establish industry benchmarks, as well as give our…

We monitor recognizable brands as they move into web3 — 👕 Michael Kors, Tommy Hilfiger & more to launch NFTs and metaverse experiences The Council of Fashion Designers of America is celebrating its 60th anniversary with an exhibition in the Sandbox metaverse. As part of the show, Coach, Michael Kors, Carolina Herrera, Diane von Furstenberg, Tommy Hilfiger, Vivienne Tam, and…