With global markets plummeting, NFT trading volumes and crypto wallet activity are down across the board. Despite this, Reddit just onboarded more people into web3 over the past 3 months than OpenSea has in the past five years. They subtly handed their users custodial wallets and airdropped them free NFTs…

Before the NFT Summer of 2021 — a time where the global market for NFTs ballooned to over USD$2.5B — the cryptosphere bore witness to a similarly exuberant period, which has since come to be known as the DeFi Summer of 2020. In large part fueled by the phenomenon of…

We monitor recognizable brands as they move into web3 — Hello and welcome to a very special edition of the Weekly Web3 Brand Tracker. This week, NFT Tech is presenting its inaugural report: “Brands in Web3, Q3 2022” In this report, we evaluate some of the world’s best-known brands’ web3 performances and establish industry benchmarks, as well as give our…

We monitor recognizable brands as they move into web3 — 👕 Michael Kors, Tommy Hilfiger & more to launch NFTs and metaverse experiences The Council of Fashion Designers of America is celebrating its 60th anniversary with an exhibition in the Sandbox metaverse. As part of the show, Coach, Michael Kors, Carolina Herrera, Diane von Furstenberg, Tommy Hilfiger, Vivienne Tam, and…

We monitor recognizable brands as they move into web3 🧸 Mattel launches its own NFT marketplace The leading toy brand is launching its marketplace on the Flow blockchain. The brand is taking the opportunity to translate iconic Mattel IP into digital art and engage directly with customers. More. 👛 Bloomingdale’s opens virtual holiday shopping experience Bloomingdale’s is offering customers…

We monitor recognizable brands as they move into web3 — 🦧 Yuga Labs acquires WENEW WENEW, which was co-founded by the famous artist “Beeple”, has collaborated with a number of brands including Gucci, Playboy, and Wimbledon. More. 👟 Nike launches new web3 platform .Swoosh Swoosh is the home of Nike’s web3 efforts. In collaboration with Polygon, the platform allows Nike’s…

We monitor recognizable brands as they move into web3 — 🎤 Universal Music Group’s 10:22 PM label reveals a new character for the virtual band “Kingship”. It was revealed last year as a band made up of Bored Ape Yacht Club NFT characters. Last week, the band revealed its next character, Roadie, which features Bored Ape Yacht Club IP…

We monitor recognizable brands as they move into web3 — In 2021, the USPTO received 2142 trademark applications that included or related to NFTs and 1890 — for Metaverse. Through October 2022, already 6855 US trademark apps have been filed NFTs and 4997 — for Metaverse. That’s a great forward-looking indicator of demand, market conditions notwithstanding.

We monitor recognizable brands as they move into web3 🟠 Reddit NFT's total sales volume has more than doubled over the past week. In last week’s newsletter, we reported on the popularity of Reddit’s Avatar marketplace, which launched in July. It seems others were paying attention too. Reddit Avatar trading…