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Nima Gardideh
Nima Gardideh

1.2K Followers

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Published in HackerNoon.com

·May 3, 2019

An Obituary for Suto (a product)

In late 2015, my co-founder and I decided to build a product called Suto — a personified bot that helped people make purchasing decisions. By the end of 2016, we decided to stop working on it and pivot to a fast revenue-generating business that became Pearmill due to cashflow issues. …

Startup

5 min read

An Obituary for Suto (a product)
An Obituary for Suto (a product)
Startup

5 min read


Feb 5, 2019

Facebook Ads Baseline Conversion Rate Rule

Part of Pearmill’s Facebook Advertising Playbook. Given that we’re looking at Facebook Advertising with a performance marketing lens, it’s paramount that we look at each step of the funnel in relation to the cost and performance of the Ad, Ad Set, or Campaign. We follow a systematic way to make…

Marketing

3 min read

Facebook Ads Baseline Conversion Rate Rule
Facebook Ads Baseline Conversion Rate Rule
Marketing

3 min read


Published in HackerNoon.com

·Dec 18, 2018

Facebook Ads Baseline Click Through Rate Rule

Part of Pearmill’s Facebook Advertising Playbook — Before we get into the CTR rule, it’s important to talk about the lens we use when it comes to Facebook Advertising. There are plenty of different ways to use Facebook Advertising for growth, however, we’re specifically looking at it as a performance marketing channel — meaning all the campaigns…

Advertising

3 min read

Facebook Ads Baseline Click Through Rate Rule
Facebook Ads Baseline Click Through Rate Rule
Advertising

3 min read


Published in HackerNoon.com

·Dec 12, 2018

Facebook Ads Enough Impressions Rule

Part of Pearmill’s Facebook Advertising Playbook — The most common mistake we see advertisers make is not having a clear framework for knowing when to make a decision regarding an Ad Unit. A significant part of our rules series will focus on giving you clear guidelines on how and when to make decisions. We want to be…

Advertising

2 min read

Facebook Ads Enough Impressions Rule
Facebook Ads Enough Impressions Rule
Advertising

2 min read


Published in HackerNoon.com

·Dec 3, 2018

Techniques to build relevant Audiences for Facebook Advertising

Part of Pearmill’s Facebook Advertising Playbook — In order to understand why we use certain strategies for Facebook Advertising — we think it’s important for a brief lesson on how the Facebook marketing engine works. Facebook Pricing and Pacing Dynamics The lovely people at Facebook have already done a great job explaining how their system works but we’d like you to remember…

Advertising

6 min read

Techniques to build relevant Audiences for Facebook Advertising
Techniques to build relevant Audiences for Facebook Advertising
Advertising

6 min read


Published in HackerNoon.com

·Oct 16, 2018

Are the metrics we’re seeing acceptable? Benchmarks for CTRs, CPIs, CPAs, and Conversion Rates for Facebook Ads

It’s quite common for our clients and the larger community of growth professionals to come to us with this question: how well are doing in terms of performance on cost and creative? At Pearmill — a tech-enabled ad agency — we’ve spent the last couple of years managing budgets from…

Marketing

6 min read

Benchmarks for CTRs, CPIs, CPAs, and Conversion Rates for Facebook Ads
Benchmarks for CTRs, CPIs, CPAs, and Conversion Rates for Facebook Ads
Marketing

6 min read


Published in HackerNoon.com

·Apr 3, 2017

What we’re missing in product analytics

I often get asked which analytics tool one should use. This often leads to a large debate over the extremely large amount of tools on the market. …

Analytics

6 min read

What we’re missing in product analytics
What we’re missing in product analytics
Analytics

6 min read


Published in ART + marketing

·Mar 1, 2017

Microservice Series: Email Capture / Sending

This post is part of a series of open source projects that we’ll be releasing in the next while, as described previously here. Email Capture One of the most common things we do is create landing pages to collect folks’ email addresses. There are plenty of service that do this (like launchrock)…

Startup

2 min read

Startup

2 min read


Published in HackerNoon.com

·Feb 23, 2017

Hacker News bot with Slack’s Events API and StdLib

I’m an avid Hacker News consumer. It’s one of the first places I go in the morning and tend to visit it multiple times a day. It might as well be my default tab (though to be fair, I have something way cooler for that). Recently, I noticed that YC…

Slack

4 min read

Hacker News bot with Slack’s Events API and StdLib
Hacker News bot with Slack’s Events API and StdLib
Slack

4 min read


Published in HackerNoon.com

·Jan 11, 2017

Tracking conversations with Botkit and Keen IO

Open-source middleware to track bot metrics with Keen IO – check it out here and read about the motivation below 🚀 This post is part of a series of open source projects that I’ll be releasing in the next while, as described previously here. Bot Analytics One of the things that we…

Bots

3 min read

Tracking conversations with Botkit and Keen IO
Tracking conversations with Botkit and Keen IO
Bots

3 min read

Nima Gardideh

Nima Gardideh

1.2K Followers

I help companies grow with art and technology at Pearmill. https://pearmill.com

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