An Obituary for Suto (a product)

Nima Gardideh
May 3 · 5 min read

If you’ve dealt with failure and loss of a startup and passion like we have, we empathize: feel free to reach out to us if you want someone to speak to, or even better — seek professional therapy.

We couldn’t recommend it enough.

Suto’s Obituary

Suto’s Life

And it did it all with a smile.

Suto was created to help people make better choices in a world with too much manipulation and too many options to choose from.

Suto’s makers learned so much about baby products.

Suto’s Death

It’s difficult to distinguish between the times when things are hard because they’re supposed to be hard, and when things are hard because something is being done wrong.

Nima Gardideh

Written by

Co-Founder of Pearmill ( I write about the intersection of engineering, product, and growth.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade