In late 2015, my co-founder and I decided to build a product called Suto — a personified bot that helped people make purchasing decisions. By the end of 2016, we decided to stop working on it and pivot to a fast revenue-generating business that became Pearmill due to cashflow issues.

The motivation behind writing this is to recognize the importance that the product had for us and process the stress that we endured when deciding to shut it down.

It’s common to hear that you should work on something you genuinely care about, but no one tells you how to…

Nima Gardideh

I help companies grow with art and technology at Pearmill. https://pearmill.com

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