we remember items sensed at the beginning and end of an experience, more than ones in the middle
The Most Important Rule in UX Design that Everyone Breaks
Jeff Davidson

There is a different school of thought on this when it comes to the difference between experience and memory, it’s called peak-end rule where people’s memories of an experience are based on a rough average of the most intense moment (the peak) and the final moment (the end).

Like what you read? Give Lewis Ngugi a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.