CORRECTED: Serious Micro-influencers USUALLY don’t create salse-sy pushy intrusive content. They MARKET. It’s marketing.

CORRECTED: Serious Micro-influencers USUALLY don’t create salse-sy pushy intrusive content.  They MARKET. It’s marketing.
CORRECTED: Serious Micro-influencers USUALLY don’t create salse-sy pushy intrusive content.  They MARKET. It’s marketing.

Microinfluencers (and sometimes Macroinfluencers as below example) are GREAT at:

community building + content creation + content distribution
That’s right, they create content and also distribute it.

In addition :
It’s called Influencer Marketing for a reason. That’s right, Microinfluencers don’t sell, they MARKET. Good Microinfluencers do not make a hard sale (because people don’t want to simply be sold to). Here are two great examples of microinfluencers doing it right.:

Look at this example from Bank of America. Tell me, what do you see here?

Pinterest influencers endorsement for BOA

BOA influencers endorsement

They’re not making a pushy sale. They don’t show the bank or bank clerks or even money. You see happiness, smiles, romance, a good outing… They’re just creating a good vibe and inspiration for BoA, and… no need more!

And look at that, this is an influencer post for Chobani:

Alison is a  Microinfluencer who was asked to endorse Chobani.

Amazing breakfast… Chobani is there but no pushy selling.

Alison is a Microinfluencer who was asked to endorse Chobani.

She’s not doing an aggressive sale — there is no “BUY NOW” or “Get a 10% off Coupon” — she just shows beauty and a real desire to eat a good Chobani yogurt breakfast.

This is amazing. This IS marketing. I rest my case :-)

August 12, 2019: Correction — my assumption that Microinfluencers don’t do salse-sy endorsements, and have success with it is not 100% true, after I examined Ella…. Look at this example:

The above is pretty aggressive sales, and yet still successful — look at the engagement:

Over 3% engagement for dog endoresment is great!
Over 3% engagement for dog endoresment is great!

Over 3% engagement on endorsement campaign is a sign of a big potential to influence opinion

    “N.G.” Gordon AKA DearMishuDad

    Written by

    Founder, DearMishu & DearMishuDad

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