DATUM:BUILDING A BETTER DATA MARKETPLACE WITH MAXIMUM SECURITY

Ngozi Okpala
Sep 4, 2018 · 4 min read

Owing to the fact that the data generated by individuals or organization ranging from uploaded profile to browsing the net,are all owned by social networks the signed to.Once you sign into a social network,you automatically lose the chance of becoming the owner of your data.Datum offers a better market,where originators of data takes full control of everything generated,able to make choices on who to share or sell the stored structured data to.With the smart DAT token anticipated possibilities can be reached with less stress.

The ecosystem

The DAT token smart contract provides a secured trading of data and it also has great respect for the terms established by data originators.

· When ever data is stored or transmitted ,the storage node miners earn DAT token for it.

· Data originators pay little amount of DAT token to store data.

The datum network

Datum is a decentralized and secured data bank account ,which is powered by IPFS,BlockchainDB and Ethereum.It allows the originators of information or data to share their data with businesses on their own terms.It permits the monetization of data by data owners,the datum network builds a foundation for a new personal data information economy.

Consumer data

Consumer data is the information trail consumers leave behind as a result of their internet use.This data,which sometimes comprises personal information,comes from such sources and channels as social media network ,marketing campaigns,customer service request,call center communications,online browsing data,mobile applications,purchasing history and preferences,and more.Companies uses this information to target relevant advertisements,offers and other products and services to consumers,as well as provide them with a personalized experience based on individual preferences.

A decentralized data market

A decentralized market is an online market that makes provision for buying of data.There are different types of data sold in the data market place such as,personal information, business intelligence,advertisement,demographics,etc.,such data sold are used by business of all kinds,government,researchers.Datum provides a market where stored structured data are owned by their generators,this system gives the originators of data the full right to create data usage rules,it provides maximum security that hiders the selling of data out side the consent of the originator of data.

Datum mobile application

Mobility as the word implies means the quality of moving freely, the datum mobile application is far above creation it assist a business to carry out its functions,it makes work to be done with less stress.It helps in the expansion of organizational audience and accessibility in an organization which are been increased.Wireless experts uses datum for the most accurate and reliable measure of mobile data network performance.

The DAT SMART TOKEN

The datum token was officially lunched in October 2017 on Airswapt ,which is a trading environment carried of in the blockchain.Everything about the facilitation of data on the datum network is headed by the DAT smart tokens.The DAT smart token makes provision for the selling or buying of data in accordance to the wish of the owner.

Conclusion

Due to the challenges faced by originators of data,datum offers a highly secured and decentralized data market that ensures that the stored structured data of an individual is safe.The originator of a data is at the liberty to take and make decisions.

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Roadmap

To find out more information about the Datum project use the links below

Official website: https://datum.org

Whitepaper: https://datum.org/assets/Datum-WhitePaper.pdf

Telegram: https://t.me/datumnetwork

Facebook: https://www.facebook.com/datumnetwork

Authors Bounty0x username:laura6

This article was created in exchange for a potential token reward through Bounty0x

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