Vietnam Digital Update — 03/2016

1. Population: 92M (14th worldwide)
2. Internet users: 44M (48% of population) →significant growth over recent years
3. Smartphone users: 43%; feature phone users: 57%
4. Smartphone users are mostly early digital adopter generation < 35 year-old
5. 3G Mobile users: 29M (21% of total mobile subscriptions)
6. Most popular devices: Mobile phone (93%) →smartphone (55%) → computer (46%) →tablet (12%) →internet TV (8%)
7. Multiple-task/ multiple-screens: while watching TV, people still use “second screen” to browse for both related/ unrelated contents
8. Spending: Mobile (5.2hrs/day); 2.7hrs (PC)
9. Online advertising revenues: Facebook (45%), Google (30%), others
10. Time spending for: Social networks (76%), Search engines (69%), Online videos (68%) → Young people (18–24) using mostly smartphone for connecting, entertaining and learning new things
11. Prime time of using: 8pm-10pm
12. OTT (over the talk apps): Zalo > FB messenger > Viber > Line > Whatapps

Sources: