General concept:

• A pill organizer is described in different names: pill container, doses box or pill-box.

Target:

• Pill organizer is fit with all types of patients, including the elderly, those who have memory deficiencies, and those taking multiple medications.
• An aid in remembering to take proper doses of their medications thereby comply with their doctors’ recommended dose.
• It’s allowed a patient to know whether or not they have taken a particular dose of their medication
• It’s also helped to know whereas if the medicine is missing, or it has already been taken.
• In other words, the pill organizer is viewed as a way to prevent or reduce medication errors on part of the patient.

History:

• David P. Wagner received his patent (number 3,143,207) for “medication dispensing means” on August 4, 1964.
• Wagner invented the device when he and his wife had trouble remembering if she had taken her daily pill.
• The patent covered a variety of uses for a device that aids the taking of medication by an individual on an irregular schedule
• The patent addressed three big issues with the packaging of the Pill, discretion, compliance, and re-usability.
• Wagner tried to sell his patent to Ortho and Searle and was originally rebuffed by both.
• Later, when Ortho introduced the DialPak, Wagner successfully defended his patent, and Ortho paid him $10,000 not to sue and a small fee for every DialPak produced afterward.

Market Research:

1. In-store searching:

• I visited four different stores to do my research for “Pill Organizer”: Target, Walgreen, CVS, and Walmart.
• Each store has its own product. For an instant, Target has their Pill Organizer branded Target,…
• The one similar thing is the way they organize their market. They always put expensive products on the mid-shelf, near the eye line, or from left to right.

CVS and Walmart (From left to right)

Target

Walgreen

Online Research:

Amazon Research

• I went to Amazon and check for a lot of styles of “Pill Organizer”. Then I gather all the information, and I come up with the “2x2" and the visual benchmarking to inform my product’s market.
• Visual Benchmarking

• The important thing that user concern is how stable of the pill organizer, would it be easy to open and close, how well of the pill organizer to organize.
• The most common complaints that pill organizer received is hard to open or close and hard to reload because of some typical reasons.
• After all the concern, and function, the user usually buys the product just because it looks colorful. The highest rate usually is cheap, colorful, light and easy to load the medications.

Lifestyle Trends:

• The kind of societal lifestyle trends that could be influencing my product category is the new modern lifestyle when people have a lot of things to remember, they tend to forget the small thing such as drinking their medication. The pill organizer would be more useful than ever.
• Technology is always the big affection for any product, same as pill organizer. Since people can use the smartphone to remind about taking medication, a lot of people would purchase product that would fit their technology lifestyle, convenient.

Pill organizer machine.

Sketch:

The idea I come up tend to focus more on the review concern such as (hard to close and hard to reload). I also focus on convenience and easy to carry.