The way to get Free Traffic

Nguyễn Anh Vũ
2 min readMay 26, 2016

Therefore , here’s the deal. Within July this year Search engines let UK charities in on their Google for Nonprofits scheme (hooray! ). We were campaigning with this for a while so we were pretty happy, as it meant charitable organizations could access a whole bunch of features for free, including Search engines Apps.

As part of this scheme, Google are offering AdGrants, a charitable version of AdWords, the pay-per-click advertising platform utilized by millions of businesses worldwide.

In short, this means your charity stands to get free advertising which could vastly boost the amount of relevant site traffic you get, helping you to achieve your wider goals and objectives.

What do AdGrants offer?
AdGrants give charities the chance to advertise for free, up to limit of $10, 1000 per month (around? six, 200).

The only drawback to this is the fact there is a limit of $2 per click, so expensive keywords are out (e. g. charity run). However, some clever wording and terminology and promoting of activities with less common key words mean there are lots of ways around this. There’s a useful tool here to work out how much each keyword costs, but you must be logged in and registered to utilize it.
hat are the eligibility criteria?
You must:

Be situated in the UNITED KINGDOM and registered with the Charities Commission in the united kingdom and Ireland, the Office of the Scottish Charity Limiter or Inland Revenue.

Possess a functioning website with substantial content (we can assist here).

Agree to qualifications regarding nondiscrimination and donation receipt and use.

The particular following organisations aren’t entitled:

Government entities and organizations

Hospitals and medical groups

Schools, childcare centres, academic institutions and universities (philanthropic arms of educational companies are eligible).

How to sign up?
First you will need to register for Google for Nonprofits, which can take up to 4 months, so the sooner you can register the better. Once you’ve been approved, you will receive an email explaining how to register for different services Google offer, including AdGrants. You then need to create some adverts, think of your keywords, and post your account for approval. This specific can take an additional 6 weeks.

Though it can seem to be a daunting job, making the the majority of Google AdGrants could drastically boost the visibility of your charity. For those who have any further questions, or want a hand with the process then get in touch. We’d be happy to help.

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