Nadine HohlfeldENRICHED BRAND EXPERIENCES | VIEW ON PARALLEL REALITYPerception is reality. And yet — it is not. At least not one singular all-encompassing reality, as we all encounter life with our very own…Jan 31, 2020Jan 31, 2020
Nadine HohlfeldDU SUCHST EINE NEUE HERAUSFORDERUNG? | DANN BEWIRB DICH UNTER INFO@MARKENFELD.DEFeb 18, 2019Feb 18, 2019
Nadine HohlfeldWHAT MAKES YOUR BRAND STRATEGY EDGY IN AN INCREASINGLY COMPLEX BUSINESS ENVIRONMENT?A quick-witted answer might be: Well, inserting a “D” first and foremost… Fair enough. But what does this “D” stand for? Data, Design or…Jan 13, 2019Jan 13, 2019
Nadine HohlfeldBRAND-DRIVEN YET HUMAN-CENTERED TRANSFORMATIONIn times of profound change where whole industries are being disrupted on a technological, structural and content level, where industry…Jan 13, 2019Jan 13, 2019
Nadine HohlfeldTRENDMATRIX “YOUNIVERSE” & “JOYNING”Two existential mega-trends shape our way of thinking, behaving and striving today and therefore define the future of business and…Jan 13, 2019Jan 13, 2019
Nadine HohlfeldFROM CUSTOMER DRIVEN TO (CUSTOMER) CONNECTED BRANDSWhen we think of experiences in the context of branding we always think customer first. Which is absolutely necessary given the fact that…Jan 13, 2019Jan 13, 2019