Today wine consumers do not need help finding new wines. Wineries need help finding new consumers.
On Wine. A tragedy.
Ryan Opaz

Well said. More and more millennials are discovering the world of wine, but have little interest in (or tolerance of) the highbrow affectations the industry has cultivated. Wine producers need to take a page out of the craft and commercial beer playbook by marketing the strong friendships, meaningful memories, laughter and good conversations wine can facilitate. There will always be a niche market for those who are passionate about the intricacies and complexities of wine, but maximizing the “common man’s” experience and encouraging exploration should be at the forefront of the marketing message.

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