Everything has its own way of living. Its own philosophy. So does Nosbyn, a minimal fashion brand which aims for simplicity in style & life.
Let's see how Nosbyn’s story is told through Nancy.
The video is constructed on 4 parts based on Nosbyn’s key philosophy message. Each part is shot with identical framing and camera movement: starts with an intimate close up and ends with a complete picture revealing environment and key message. The pace is slow and easy, delivered by slow motion camera works.
Every scene will start with Nancy’s eyes close-up, then slowly zooming out to see her inside a minimal living room setup.
Nancy will do some actions in that setting, which describe Nosbyn philosophy keywords metaphorically. Those words will appear along side curve of different objects.
We will have the execution repeated with the same framing.
- Scene 1:
achieved with admirable ease.
Nancy picks her clothes out of a rack without hesitation.
- Scene 2:
pleasingly graceful and stylish in appearance or manner.
Nancy sprays water on a plant.
- Scene 3:
better, greater, or otherwise different from what is usual.
Nancy drinks coffee/ tea when drafting out her ideas.
the quality or condition of being plain or natural.
Nancy sitting still, but ends up in an adorable laugh. Copy appears: Basically, Nosbyn is simplicity.