Nosbyn Philosophy

Everything has its own way of living. Its own philosophy. So does Nosbyn, a minimal fashion brand which aims for simplicity in style & life.

Let's see how Nosbyn’s story is told through Nancy.

MOOD:

TONE:

Could use The Lab's cork wall for this background.

EXECUTION:

The video is constructed on 4 parts based on Nosbyn’s key philosophy message. Each part is shot with identical framing and camera movement: starts with an intimate close up and ends with a complete picture revealing environment and key message. The pace is slow and easy, delivered by slow motion camera works.

Close up & then zooming out to the whole frame.

The format:

Every scene will start with Nancy’s eyes close-up, then slowly zooming out to see her inside a minimal living room setup.

Nancy will do some actions in that setting, which describe Nosbyn philosophy keywords metaphorically. Those words will appear along side curve of different objects.

We will have the execution repeated with the same framing.

Jumps to 2:34 please.
  • Scene 1:
ef·fort·less
ˈefərtləs/
adjective
achieved with admirable ease.

Nancy picks her clothes out of a rack without hesitation.

  • Scene 2:
el·e·gant
ˈeləɡənt/
adjective
pleasingly graceful and stylish in appearance or manner.

Nancy sprays water on a plant.

  • Scene 3:
spe·cial
ˈspeSHəl/
adjective
better, greater, or otherwise different from what is usual.

Nancy drinks coffee/ tea when drafting out her ideas.

(mood)

*Scene 4:

sim·plic·i·ty
simˈplisədē/
noun
the quality or condition of being plain or natural.

Nancy sitting still, but ends up in an adorable laugh. Copy appears: Basically, Nosbyn is simplicity.

Ends.