1749.ioChoosing the Likelihood Functions in Bayesian Marketing Mix ModelingBayesian Marketing Mix Modeling (MMM) is not just a statistical method; it is a lens through which marketers, Chief Marketing Officers…Jan 91Jan 91
1749.ioA New Era of Marketing Mix Modeling SaaS: A Deep Dive into SimbaMMM’s Prior BuilderFor Marketers and CMOs:Jan 9Jan 9
1749.ioUnderstanding the Mean and Sigma of a Posterior Distribution: Choosing the Best Measure in Bayesian…For Marketers:Jan 9Jan 9
1749.ioUnveiling the Power of Saturation Functions in Marketing Analytics: A Detailed GuideFor MarketersJan 8Jan 8
1749.ioEnhancing Marketing Mix Models: Beyond Spend with GRPs, Impressions, and ClicksAuthor: Niall Oulton, Company: 1749Jan 8Jan 8
1749.ioOptimizing Marketing Mix Models: Mastering Variable Transformations for Clearer InsightsPrefaceJan 8Jan 8
1749.ioMaximizing Marketing ROI: The Critical Role of Uncertainty in Saturation Curve AnalysisAuthor: Niall Oulton, Company: 1749Jan 7Jan 7
1749.ioDive into the art of Adstock Transformation — Discover how to leverage this key tool for strategic…Mastering Adstock Analysis: Unveiling the Strategic Impact of the Effect Period in MarketingDec 3, 20232Dec 3, 20232
1749.ioNavigating the Marketing Mix Model : A Unique 1749 ApproachAuthor: Niall Oulton, Company: 1749Nov 21, 2023Nov 21, 2023