LESSONS OF MY FAKE ETSY SUCCESS

Why my small business is failing and what you can do to prevent the same fate

Niall Zenta
11 min readDec 28, 2023

As you read this, remember that it’s all real.

This rollercoaster of a small business misadventures actually unfolded in the life of a fully grown individual who’s managed to succeed and even thrive in various other areas in life.

I’ve crafted a pretty decent career for myself, but when it comes to money, well, let’s just say — I’ve always been in the dark.

When I look back to the last two years of my life as an Etsy seller, I can’t help but to see it as a total waste of my time.

On the other hand — in spite of all the uneducated business experiments and funny mistakes I somehow learned to make it to a full-time income.

As I read somewhere — only 26% of Etsy sellers managed to achieve such a result.

Me in Bali making silly products for Etsy while being on my “real job” zoom call talking about “real problems”.

WHY I CALL IT A FAKE SUCCESS

There’s an obnoxiously cheerful green banner in my Etsy research tool. At the moment it congratulates me for outperforming in sales volume 92% of more that 7 million active Etsy sellers.

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Niall Zenta

Surviving The Contemporary - Small Business adventures in the times of AI