We’re using AI with one of the oldest forms of communication to improve the lives of people living with Dementia.

Nicc Johnson
Feb 17 · 3 min read
An older lady enjoying music on her headphones
An older lady enjoying music on her headphones
courtesy Muru Music © 2020

Nothing can ever quite prepare you for the emotional confusion and sadness you feel when you walk into the room to greet a person you’ve known your entire life, and realising, that person has absolutely no idea who you are.

Every 3 seconds someone in the world is diagnosed with Dementia and the numbers are growing at a staggering rate. To date, over 55 million people have been diagnosed and in Australia, it is now the leading cause of death for women. Shockingly, Dementia care around the world now costs more than 1 trillion US dollars a year and is expected to double by 2030.

One of the biggest costs of Dementia is the management of BPSD. Over 90% of people living with Dementia experience BPSD — behavioural and psychological symptoms of Dementia, like agitation, aggression, depression and loneliness.

As it turns out, music is one of the most effective ways to reduce BPSD. The right music at the right time can provide much-needed therapy, companionship, memories, joy and most importantly, brain stimulation. Music can reach parts of the brain that are no longer active and music is one of the few stimulants to trigger memory and emotion at the same time.

Music therapy today is an entirely manual process and while there is clear evidence of the benefits of music therapy, there has been no easy way to demonstrate this at scale.

Enter Muru Music. We’ve created the first digital music therapy platform that is accessible anytime, anywhere. Our mission is to improve the lives of all people living with Dementia and their families, through personalised music experiences that help them relax, feel joy, and exercise, all while stimulating their brain.

Our platform is powered by PRSNL.ai which allows us to analyse songs and match them to individuals based on taste and vibe, empowering therapists, carers and families to create personalised music experiences with purpose.

Beyond our mission, our vision is to reduce the cost of Dementia Care by 5% or more. In Australia alone, that amounts to 750 million dollars a year. Globally that’s close to 50 billion dollars a year. That is a lot of extra money that can go into better care infrastructure, training, support and research around Dementia.

”I believe in the power of music” has always been my personal mission statement. I can’t think of a better way to show how powerful and life-changing the right song at the right time can be.

Of course, we can’t do this alone. If you want to join the Muru Music mission to improve the lives of all living with Dementia, we would love to hear from you. We are growing our team and looking to form valuable partnerships around the world.

In March 2020 we launch our first customer trial. You can sign up now at www.murumusic.com


Nicc Johnson


Nicc Johnson

Written by

Founder, Musicologist // www.prsnl.ai // www.murumusic.com

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